Monday, August 16, 2010

The art of deception

Daily Times published my article 'The art of deception' on Sunday,August 15th.

Here is an excerpt and click on the link at the bottom for the full article.

The art of deception
Andleeb Abbas
Sunday, August 15, 2010

The fight for market share makes organisations look at more and more ways of impressing upon customers what they do not have and what they ought to have. In order to convince the customer, they actually take him into a world of fantasy


Here is the link to the rest of the article

Full Article

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